Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
Read MoreMaking AI Pay Its Way, With Cloudflare
For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search…
Read MoreDear Performance CTV Companies: Please Stop. You’re Hurting Us
Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product…
Read MoreGoogle Is Feeding Bad Data To Rival Scrapers; YouTube (Still)…
Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying. The post Google Is Feeding Bad Data To Rival…
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With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is…
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
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Publicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits…
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
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The New Frontiers of Commerce Media
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House…
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Breaking Down the New Customer Acquisition Playbook
This post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK…
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How Brands Can Build on Holiday Shopping to Inspire Lasting…
This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships.…
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