After Update, Only 4 Percent Of iOS Users In U.S.…
Sorry, Facebook. Apple released iOS 14.5 to the public at the end of April, which included the ability to stop apps from tracking your activity for ad targeting purposes. New…
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How Adtech Helped To Radicalize The US
This piece appeared in Campaign Magazine UK one week after the riot at the Capitol in Washington DCThere is nothing ambiguous about the role the marketing and advertising industry has…
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YouTube Reportedly Let Trump Supporter Profit As He Tweeted From…
The world watched years of toxic Trumpism come to a terrifying head Wednesday as Trump supporters stormed the U.S. Capitol in a bid to undermine free and fair elections in…
Read MoreThe Inescapable Logic of Ad Fraud
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by our most sophisticated cybersecurity defenses including the military’s Cyber Command, the National Security Agency,…
Read MorePart 2: Is Creative Advertising Really More Effective?
Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?" As someone who has been a lifelong advocate for the power of creativity in advertising,…
Read MoreIs "Creative" Advertising Really More Effective?
As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we deem to be…
Read MoreNo App For Gratitude
Today I am repeating my annual Thanksgiving post which I have run for many years. And, yes, that crack about Trump was there years before anyone could have imagined... Thanksgiving…
Read MoreThe Luxury Of Strategy
Loudmouth ad weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative…
Read MoreThe Mystery Of Modern Media
There was a time, not that long ago, when advertisers could reach just about everyone pretty easily. All it took was a lot of money and a simple media buy…
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