Looking For Problems
One of the biggest dangers successful brands face is falling into the hands of dumbass marketers. Successful brands are usually created by an inscrutable recipe of hard work, good product…
Read MoreStorytelling Or Personalization -- Pick One.
For the past couple of years, the advertising industry has been fixated on two themes: the creative side of the business has been preoccupied with "storytelling," and the media side…
Read MoreFacebook's Year Of Disgrace
Here are 29 ways the "move fast and break things" jerk-offs soiled our lives in 2019. 1. January: It was discovered that Facebook-owned WhatsApp was being used to spread illegal…
Read MoreImbecile Of The Decade
We have double torture this year. Not only are we ending a year, we're also ending a decade (pettifogging killjoys will take great pains to instruct us that the decade…
Read MoreThe Annual Invisible Advertising Awards
It's holiday season which means it's time to give awards for the "_______ of the Year" Every advertising and marketing organization, publication, and media interest group is giving awards to The…
Read MoreAdvertising's Untold Stories
Have you ever wondered why the highly touted marketing miracles never seem to work for you? Stick around. In recent years, copywriters, "branding" experts, "strategic" thinkers, and advertising and marketing…
Read MoreThe Problem With Bubba's Burgers
Let's do a little thought experiment. You've been driving all morning on a two-lane highway and you're getting hungry. You come to the small town of Nowheresville and at the…
Read MoreNo App For Gratitude
Today I am repeating my annual Thanksgiving post which I have run for many years. And, yes, that crack about Trump was there years before anyone could have imagined... Thanksgiving…
Read MoreThe Six Stages Of Digital Delusion
This week an old piece of mine from one of my books got some attention on Twitter when someone posted it. I decided to update it and repost it today.…
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