Capturing the Moving Target of Consumer Intent
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an…
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A Good Deal Is Much More Than a Good Price…
This post was created in partnership with Fetch Key takeaways Consumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality,…
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A Holiday Playbook for the Year’s Busiest Shopping Season
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have…
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Smart TVs, Smarter Ads
This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercials. During…
Read MoreTV Budgets Are Following The Wrong Scorecard
The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising…
Read MoreHow This Golf Training Brand Fixed Its Subpar Attribution
Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November…
Read MoreWhen Data Providers Get Acquired, Neutrality Has To Be Proven,…
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The…
Read MoreNewsletters Get Cozier With Advertising; Convoluted Creative File Names Are…
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative…
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Lost generation: the AI threat to Britain’s next great directors
Commercials once launched careers from Ridley Scott to Guy Ritchie, now automated production is cutting costs – and the chance to learn by doingWhen Ridley Scott was awarded the UK’s…
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