Mintel x Dragonfly AI: Closing the Gap Between Product Insight…
Innovation has never been more complex or more compressed. CPG brands are navigating faster innovation decision cycles, more fragmented categories, and increasing pressure to get it right the first time.…
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How to Adapt Your Travel Strategies During Global Instability and…
The latest conflict in the Middle East marks a sharp escalation in an already fragile global environment. While humanitarian concerns rightly remain front of mind, the ripple effects for the…
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How Brands Grow Still Holds – But B2B Brand Growth…
More than a decade after How Brands Grow was published, its core message is no longer controversial. Most B2B marketers now accept that brand growth is driven by reaching more…
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Global Drinks Industry Forecast: Trends, Challenges & Innovations
This article distils the latest global drinks industry trends, consumer behaviours and emerging opportunities, powered by Mintel’s expert analysis and proprietary data.
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Why Wellness is Becoming a Winning Retail Strategy
Four major retailers are betting big on wellness this year: Ulta, Target, Amazon and Boots have all made significant forays into wellness in 2026. These moves align closely with signals we’ve identified across consumer behavior, category convergence and wellness-led spending. Consumers are dedicating…
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B2B Insights Podcast #69: How Brand Research Drives Smarter B2B…
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to…
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How Brands Can Connect with Consumers in an Era of…
Consumers are increasingly feeling the strain of an always-on digital world. Constant notifications, algorithm-driven feeds and the pressure to stay connected across work, social and entertainment platforms have created a…
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5 Market Research Predictions for 2026: Why the “Human +…
Recent years have shown that research isn’t optional. When budgets tighten, it becomes the tool that helps organizations make confident decisions rather than relying on guesswork. And as we look…
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Why You Should Think Twice Before Updating Survey Questions in…
This is the fourth and final blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research.…
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