HPE Discover vs. Cisco Live: What the Leading Vendors are…
After attending Cisco Live 2026 and HPE Discover 2026, Dell’Oro Group's Senior Director Siân Morgan analyzes how Cisco and HPE are connecting AI, security, automation, and campus networking strategies to…
Read MoreWhen the model vanishes overnight: the lessons from the Fable…
Anthropic's two most capable models disappeared for everyone in a single evening. For research teams now building on AI, that is a warning worth acting on. On the evening of…
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Trust Remains the #1 Driver of B2B Choice – Here’s…
Making B2B buying decisions has never been straightforward, but recent years have added new layers of complexity. Greater uncertainty, closer internal scrutiny, and even longer decision-making processes mean that choosing…
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Go Beyond Viral Fads with Multisensory Innovations that are Inclusive
Social media fads like “girl dinner” snack plates, freeze-dried candy, and Dubai chocolate have helped to move multisensory snack and confectionery experiences into the mainstream. These viral product sensations elevate…
Read MoreMyth Number 2: MIT Showed That 95% of AI Pilots…
Perhaps the most commonly quoted statistics about AI projects is that 95% of them fail, according to MIT. It has been quoted by Fortune, Forbes, Harvard Business Review, and a…
Read MoreAI Myth Number 1: AI Cannot Produce Anything New
AI only repeats what it was taught. That is a comforting line that appears whenever AI comes up in research conversations. AI is framed as an assistant, a parrot, a…
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AI Is No Longer a Differentiator: 3 Takeaways from Quirk’s…
Back from Quirks London and if I only had £1 for every time someone said “AI” I could have enough to rival Sam Altman. Because it’s everywhere. Everyone’s using it.…
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Men’s Wellness Needs a Hormone Reset
Men’s wellness is evolving. Once defined by physical fitness and performance, it’s now expanding to include mental wellbeing, appearance, fertility, and longevity—areas deeply shaped by hormones yet historically overlooked in men’s health conversations. The Growing Role…
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Reframing Clean Packaging Branding from Claims to Clarity
Clean packaging is entering a new phase. It’s moving from being centred on broad sustainability claims to a focus on simplicity, transparency, and measurable environmental impact. Across market sectors, brands…
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