What’s Making AI Impact Difficult to Measure for Marketers?
Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user…
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Diagnosing AEO gaps: A content audit guide
If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer…
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How to Use AI on LinkedIn While Sounding Human
Want to use AI to create LinkedIn content without getting flagged or losing credibility? Wondering how to integrate AI tools into a LinkedIn workflow that still sounds like a real…
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AI Print Design, AI Video Production, and Industry News
Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss…
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Ultimate SEO checklist: 43 tips to optimize your website
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
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AI search optimization tools: What actually works in 2026
AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than…
Read MoreHow to use vector embeddings in AEO
A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a…
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AI Visibility at Scale: Learning From 9M Prompts and 400+…
Key Takeaways At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+ enterprise brands, the same dataset behind this piece.…
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AEO vs SEO: core differences & how to win visibility…
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
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